E-mail Campaign Frequency
by Erika Pitera
How Often Should You E-mail?
When you implement an e-mail campaign for your business, it can be tough to strike the right balance in terms of e-mail frequency. If you send your recipients too much e-mail, they’ll be more likely to unsubscribe. If you don’t send your recipients enough e-mail, they won’t be as motivated to read your information when you do send it.
It’s important not to wait too long before sending your first e-mail; this initial message welcomes your subscribers and gives you a better chance at getting past spam and junk mail filters.
Be Consistent
Every e-mail marketing campaign is unique, but here are some tried and true methods of reaching your target audience:
- Send out your initial e-mail as soon as someone subscribes.
- Provide relevant information, helpful tips, etc. Your e-mail content should be unique and valuable to the subscriber.
- Stick to a schedule. Pick a day to send out your newsletter - consistently. If you promised a weekly newsletter, send it out on the same day each week. Same thing goes for monthly or quarterly newsletters.
- Periodically clean your subscription list. You’ll find that it’s more lucrative to keep e-mail bounce and unsubscribe rates to a minimum.
The key to a successful e-mail campaign is to keep your opt-in subscribers satisfied. Send them what they want, when they want it. There is no magical formula for calculating e-mail frequency. All you can do is experiment with what works for your business. Capturing and retaining new subscribers can be hard and expensive work, so be sure you use some of these tips to maintain a long-lasting relationship with your subscribers in the future.
