Keyword Frequency - Don't Go Crazy
by Erika Pitera
Keyword Frequency Guidelines
Once you've taken the initial step of carefully choosing the keyword phrases for the various pages of your website you need to artfully work them into the content. Don't go overboard as you can actually damage your search enging ranking instead of improving it - not to mention the fact that your readers might find you a bit obnoxious.
Here are a couple of pointers to work your primary phrase into your page without tipping the scales. First, include the phrase in a clear, logically written meta title tag. Next, include it a couple of times in the meta description. This is the short description seen under the clickable title in the search engines. You can also include your phrase in the meta keywords. Be sure to be conservative with these - overkill here will not help your ranking. Craft a headline for your content utilizing your keyword phrase and be sure to use an HTML header tag (e.g. h1) as the search engines give some additional weight to text headers and sub-headers. And last but not least, include your keyword phrase here and there in the body of text on your page, but be careful.