Pitera Creative Services: Portfolio

By now, you probably have a good idea of what we do here at Pitera Creative Services. But how do you decide if we're the right fit for your business unless you see us in action? That's what our portfolio is all about.

We stand behind the quality of our photography, copywriting and marketing materials, so please take a look at some of the work we've done for former satisfied clients. Please contact us for more information or to request a quote.

Sample Company Profile

About Us

Client: Bones & Bon Bons Gourmet Bakery for Dogs

Meet the Top Dogs at Bones and Bon Bons

Mercedes and Buddy are our resident taste-testers here at Bones and Bon Bons. Their owners, Dan Barton and Bryan Wright, are the brains behind the operation. Dan is originally from Syracuse, New York, and he moved to Orlando in 1990. Bryan relocated to Orlando in 1993 from Chattanooga, Tennessee.

How It All Began

As devoted parents to two pampered pups, we have always wanted a fun way to include our dogs in every holiday and birthday celebration. Around each holiday, we would search Central Florida for healthy, handmade dog treats with different seasonal decorations. As this quest became increasingly more difficult, we decided to take matters (and the treats) into our own hands. With a love for baking and great attention to detail and design, we launched our own line of hand-decorated treats in 2007. We have since developed our vision to focus on our subscription-based monthly gourmet treat clubs.

What Sets Us Apart from the Rest?

At Bones and Bon Bons, we focus on personalized customer service and quality handmade treats. Our gourmet treat clubs are affordable, and the automatic shipments eliminate all the guesswork and decision-making on your part. When you sign up for one of our gourmet treat clubs, you're guaranteed that your dog will have a freshly baked shipment of tasty new treats each and every month.

Customers can search the web and find hundreds of dog bakeries, but we excel at providing the best treats for your money. Large companies with commercialized bakeries can produce massive quantities of treats every day, but they can't give you that unique, homemade look that we take great pride in. We use only the freshest ingredients -- that's why our philosophy is "If we can't pronounce it, we don't use it." That means our treats don't contain preservatives or artificial flavors or colors.

We add new products every month to provide our customers with a great selection to choose from. Each month's treats have new designs based on an upcoming holiday or seasonal theme. We believe in giving our customers a reason to celebrate their favorite pets year round, not just at Christmas or birthdays.

Our business relies on our customers' satisfaction and enjoyment of our baked goods. We are always working on new ways to improve our website, treats, and customer service. We want to provide our patrons with great products as well as valuable information relating to your dog. Be sure to read our regularly updated articles and blog entries to learn about dog training, nutrition, health and safety.

We value your opinions, so please don't hesitate to contact us with your comments or suggestions. Thanks for taking the time to get to know us.

Sample Sales Letter

Sales Letter

Client: Bones & Bon Bons Gourmet Bakery for Dogs

Return your dog's love and affection with the gift of good health and great taste!

With pet food recalls making headlines, you've probably wondered if the treats you feed your dog are truly safe. You want to give your pet the freshest, all-natural homemade treats (not those commercially produced treats you find at the pet store), but you simply don't have time to make them yourself.

With a subscription to one of Bones and Bon Bons' monthly dog treat clubs, you'll get handmade treats delivered right to your doorstep each month.

Get all-natural, healthy treats

Our treats are made with human-grade, all-natural ingredients - never any preservatives or artificial flavors. You'll find whole wheat, peanut butter, carob, honey and yogurt in our treats. With our free trial offer, your dog can sample 15 wholesome treats for the low cost of shipping and handling.

From a satisfied customer:

"Wilbur (my basset hound) got his box of treats and just absolutely LOVED them! I've been so paranoid with all of the dog food recalls going around, but I feel very safe about your treats and he has just adored them!" - Heather Johnson of Littlerock, AR

Taste the difference in homemade treats

Our treats will remind you of fresh-baked cookies from your local bakery. Don't be afraid to give them a try. You'll be amazed at how delicious they are!

Stop giving your dog store-brand treats. Show your dog how much you really care and sign up today.

Save time with automatic deliveries

Whether you subscribe to one of our monthly dog treat clubs for yourself or give a subscription as a gift, each club level is incredibly affordable.

Our "Treat Once in a While" club is $9.99 per month for 6 holiday-themed treats.
Our "Treat Every Other Day" club is $15.99 per month for 15 tasty treats.
Our "Treat a Day" club gives your dog 31 delicious treats for $24.99 per month.

If you're still not convinced, you can try our treats free for 30 days. You'll get 15 of our holiday-themed treats for the low cost of shipping and handling. After your trial period ends, you'll be enrolled in our "Treat Every Other Day" club.

Save yourself the hassle - sign up now for our convenient monthly delivery service.

Include your dog in every celebration

Every month, you'll receive an exciting new assortment of treats. We pride ourselves on our unique monthly and holiday-themed designs:

January - Happy New Year
February - Puppy Love
March - St. Patrick's Day
April - Easter
May - May Flowers, Spring Showers
June - Summer Beach Party
July - Independence Day
August - Under the Sea
September - Back to School
October - Halloween
November - Thanksgiving
December - Christmas

Get started today and receive a fresh-baked batch of treats just in time for your next holiday or family celebration.

Teach your dog some new tricks, courtesy of our monthly "Trick and Treat" tips

With each shipment, you'll receive a fun, new training tip to try out with your dog.

Bring out your dog's hidden inner talent with our monthly tips; free when you join any of our monthly dog treat clubs.

100% Satisfaction Guarantee

We'll do anything we can to ensure your happiness with our products. That's why we offer a 100% satisfaction guarantee.

If you're not completely satisfied with our monthly dog treat clubs, you may cancel your membership - no questions asked.

P.S. It's never been simpler to spoil your dog with healthy, homemade dog treats.

Our treats are selling fast, so sign up today and receive a free copy of The Top 10 Things You Should Never Feed Your Dog!

Sample News Article

Economy can't keep a good idea down

by Erika Pitera, Special Correspondent

Published Mar. 8, 2008 in the East Orange Forum

For women looking to launch their own businesses, there are plenty of resources available for support. Just ask an expert.

Susan Wilson Solovic, author of "The Girl's Guide to Building a Million-Dollar Business" and "Reinvent Your Career: Attain the Success You Desire and Deserve," has plenty of practical experience and advice for fellow small business owners.

Solovic is also chairman and CEO of SBTV.com, an online television network solely dedicated to small businesses.

According to Solovic, a lot of women start their own businesses to supplement their household income, and in this "tight economy," the trend is growing.

For women who are interested in starting a home-based business but are concerned about the state of the economy, Solovic had some useful advice.

"There are a lot of things you can do that don't require you to start from scratch," Solovic said. "You can be a virtual assistant or explore opportunities to do direct selling. Home parties are a great way to have your own business and still have social interaction."

Solovic said technology has a lot of benefits, but it's also important to "do your homework" before getting involved with any online businesses.

"There are a lot of scams out there, and the scam artists are getting better and better at what they do," she said.

She advised checking the legitimacy of any business opportunity that requires upfront investment with the Better Business Bureau and the state attorney general's office.

Organizations such as the National Association of Women Business Owners (NAWBO) and the Women's Leadership Exchange (WLE) are also worthwhile resources for women looking to start out as entrepreneurs.

"I joined NAWBO when I started my first business, and the women there were like my own personal cheerleaders and an informal board of advisors," Solovic said.

"I also recommend attending any of the Women's Leadership Exchange conferences. It's a great networking opportunity, and the seminars are the place to learn more and ask questions."

Solovic strongly believes in business mentorship programs, in which experienced business owners can help newer entrepreneurs strategize and implement business plans.

"There are some nuances that continue to impact women business owners, from day one," Solovic said. "They are both systemic and psychological. Women still don't have the same access to credit, markets or technical resources to build businesses that men do.

"Having a mentor can keep you from making the same mistakes they did when they were starting out."

Solovic said one thing she's noticed when working with small businesses, especially those owned by women, is that "most don't fail because they think too big, but rather because they don't think big enough."

"Passion comes into play when starting a business. After all, you have to love what you do, but you should also have the knowledge and ability to sell and produce your products or services and have the business knowledge to grow a business," she said.

"Some women aren't comfortable saying they want to make a lot of money, but money should be in the top three reasons for starting a business."

In the spirit of mentorship and camaraderie, Solovic said she hopes more women will realize the importance of doing business with fellow women business owners.

"Women make 85 percent of all buying decisions," she said. "I strongly believe that when one of us succeeds, it helps us all."

If you'd like to find out more about starting your own business, please visit some of the following resources: www.SBTV.com, www.nawbo.org, www.womensleadershipexchange.com, www.score.org and www.sba.gov.

Sample Press Release

Press Release

Client: House of Jerky

Celebrate Father's Day with the Gift of Jerky

Evansville, Ind., May 1, 2008 -- Tired of ties? Show Dad you really care this Father's Day with House of Jerky's delicious jerky snacks.

Father's Day is a celebration that dates back to the early 20th century, and ever since, Father's Day shopping has been a challenge. Dad doesn't have to expect another necktie this year, though. Get him a gift he'll really love: the gift of jerky!

House of Jerky all-natural jerky products are the perfect solution to your Father's Day gift-giving dilemma. After all, isn't food truly the way to a man's heart?

House of Jerky offers beef, buffalo, venison, ostrich, salmon and turkey jerky in a variety of delicious flavors, including teriyaki and sweet & spicy.

House of Jerky offers a number of affordable gift assortments, including a 4-pack of Beef Sticks, which comes with two packages each of original and jalapeño flavors, all for only $26.99.

Not sure which flavor Dad will like best? Try House of Jerky's All Flavors Junior Variety Pack, now 10% off.

For $36.99, the 13-ounce variety pack includes:

Natural Beef Jerky (1 oz.)
Black Pepper Beef Jerky (1 oz.)
Teriyaki Beef Jerky (1 oz.)
Hot Beef Jerky (1 oz.)
Sweet & Spicy Beef Jerky (1 oz.)
Black Pepper Turkey Jerky (1 oz.)
Teriyaki Turkey Jerky (1 oz.)
Exotic Buffalo Jerky (2 oz.)
Venison Jerky (2 oz.)
Ostrich Jerky (2 oz.)

"Our jerky is a great gift to show Dad how special you think he is," said Janie Honeycutt, director of sales and marketing for HouseofJerky.com.

Order today and surprise the special man in your life on Father's Day (June 15, 2008).

About House of Jerky

Founded online in 2000, House of Jerky (http://www.HouseofJerky.com) specializes in delicious, all-natural jerky. House of Jerky provides customers across the country with a variety of jerky products, including beef, buffalo, venison, ostrich and turkey jerky. House of Jerky products are always made from Grade A, USDA inspected meats, with no preservatives or additives. Customer service is a priority at House of Jerky, where all orders are packed and shipped promptly, free of charge.

After all, jerky is not a snack. It's a way of life.